It is not surprising that many cannabis users do not have a preference when it comes to brands. This is something that many experts in the industry would like to work on – to open opportunities for exceptional brands to step forward and be recognized.
The founder and CEO of Grasslands: A Journalism-Minded Agency, Ricardo Baca, admits there is no national brand yet in the cannabis business. Branding in this industry is in its infancy, making the game exciting.
Baca predicts that the industry will…
